Posted on: 14th Dec 18 at 8:00 am by Realtree Global
Duck hunting on the foreshore is an undertaking like no other in the world of wildfowling. Those who take on the challenge of luring seasoned birds that have heard every type of call and seen every type of decoy spread are a remarkably dedicated bunch. As such, they demand the best performance from all of their gear.
To fulfil those demands, Realtree announce the creation of Timber™ a new pattern that goes above and beyond the expectations of even the most serious wildfowler. Aptly named, the new pattern exemplifies Realtree’s track record of combining cutting-edge technology with first hand knowledge of what hunters need.
Timber™ represents authenticity, both in its design and message. Its marketing tagline is direct, leaving no question that this is a serious pattern for the most serious of hunters: Carved from the Delta. Secondary messaging includes the follow-up phrase, So You Can Own the Flyway.
When it comes to dedication, heritage and tradition no other outdoor pursuit comes close to wildfowl hunting. So, when we decided to create our next camouflage pattern Bill Jordan and our design team met with some of the most legendary wildfowl hunters, hometown legends, industry icons, and world-class guides to understand their vision for what makes an effective wildfowl pattern.
We took notes. We asked questions. We tested and tested again until we were sure we had something truly special. Built off the foundations of past Realtree camouflage patterns we took advantage of new advances in technology and printing allowing us to create a revolutionary new wildfowl pattern: Realtree Timber™. Our most effective and lifelike camouflage pattern for flooded timber, it’s time to Own the Flyway. — Tyler Jordan, Marketing Director at Realtree
Timber™ is the result of an entirely new camouflage concept that uses an erratic design for increased effectiveness. Timber™ features deep, dark cut outs that add three-dimensional depth to blend in and confuse gamebirds’ vision. Darker tones and strategically placed highlights create excellent contrast and shadow effects.
Anyone who has experienced the thrill of duck hunting can’t help but be drawn to this remarkable new pattern, which is instantly recognisable as the answer to perfect concealment. Realtree revolutionized the way that camouflage patterns are applied to a wide variety of substrates. This is a key reason why Realtree patterns today are found on more than 19,000 products offered by 2000 licensees. Each year more than $4 billion ( £3.1 billion @ current conversion rate) is spent worldwide on products that wear Realtree camouflage.
Quality and consistency, the hallmarks of all Realtree patterns, ensure that Timber™ replicates perfectly on both hard goods and soft goods. Combined with Realtree’s first-class marketing support, Timber™ is another success story in the making. For more info, visit Realtree Timber™ microsite.